To measure change over time of metrics (key measurements set by the company) such as the rate of inbound traffic from direct email campaigns.To find and monitor outliers, such as significant traffic from one referrer. ![]() To find and monitor trends, such the ratio of mobile pageviews to desktop pageviews.Generally, the main goals of web analytics are: The practice of web analytics focuses on assessing and improving the company's traffic and engagement by analyzing and understanding how people view and traverse the website. Web traffic data presents significant value to a business. The value of web traffic dataĪs you analyze web traffic data in these next few lessons, it's important to keep in mind why you're analyzing this data. To learn more about how to access SQL queries in Mode Python Notebooks, read this documentation. Nested inside this list is a DataFrame containing the results generated by the SQL query you wrote. Run this code so you can see the first five rows of the dataset.ĭatasets is a list object. The first input cell is automatically populated with datasets.head(n=5). ![]() This will open a new notebook, with the results of the query loaded in as a dataframe.
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